After yet another great breakfast, the Rally proper started with the presentation of the annual Lifetime Achievement Award to Michael Lloyd, a cat with six decades’ experience in the music industry. A fascinating cat who was terribly inspiring, really.
This was followed by a moderated talk with Jay Frank, author of the book Futurehit.DNA, essentially a breakdown of the common elements of hit songs. The ideas were smart and compelling, so much so that I decided to buy that book. Granted, I’m not into songwriting–yet. That may change. I haven’t figured that out yet.
Next was essentially a listening panel, where critiques and comments were given on member-submitted pieces. The panel was a TV song supervisor, advertising guy, and two guys in production music.
I was shocked when I was one of the lucky few chosen.
Even eight hours later, I think I’m still processing what really happened. It was a cinematic/orchestral cue which, in hindsight, needs a bunch of work. But they didn’t know that, so they could only comment on what was presented. Basically, because there’s a LOT of competition in that field, something I definitely am aware of, the bar is terribly high. That said, they called it as they saw it–something I really appreciated.
So this has been a humbling experience. Yet I also know it’s been a good one. I got feedback from people who know what the hell they’re doing, who know where the bar is set, so now I know I need to set my own personal bar to THEIR level, not mine.
I have to get to that point. I’ve been out of the music writing habit for far too long, and it should be a habit. Yes, I’ve done this and that project, but I really should be writing every day, or at least something every night.
This afternoon we had another listening panel, only this was much more wide-ranging and exclusively songs, followed by two great moderated conversations: one on advertising music, and one for film & TV. Great talks, great information–though most of it I knew already, or at least had a good understanding.
I should head to dinner now and will probably take in an open mic.